Chobani Architecture: SoHo

2011–ongoing New York AccessoriesArchitecture

Infusing old world tradition into a contemporary experience, the design concept behind Chobani’s flagship yogurt bar draws inspiration from the rural origins of the product as well as SoHo’s industrial past. Detailed with minimalist precision, the sustainable material choices reflect on the natural quality of the brand, while the centerpiece harvest table, an espresso bar, and a seating area provide a place to linger and talk, to pause in a culture of constant movement.

HOW International Design Packaging Merit Award, 2013.

Interior Design’s Best of Year Awards honoree, Retail Food category, 2014.