Design as interface between cultural diversity and global challenge.
declared_ examines the ordinary and the extraordinary qualities of products that made the transition from common to iconic — paying tribute to significant everyday design that is capable of inspiring generations.
declared_ brings these icons back into the contemporary memory, and transposes them into a new context.
declared_ asserts that the pervasive imposition of standards – which lag behind cultural changes in the way we live, work, consume and play – are homogenizing and jeopardizing regional variation.
declared_ debuts at Rauminhalt gallery in Vienna and is bound to continue its path across Europe –
nomadic in nature and initiating a new discourse, the exhibition urges localities to reflect upon the products that make them distinct.