Sprinkles: On the Road

2009 GraphicsIdentityOn the roadProduct

Sprinkles Cupcakes and Ice Cream are on the move. A converted Mercedes Sprinter, painted chocolate brown, unfolds into a cupcake storefront—an unassuming façade reveals a world of sweets. The mobile display replicates the larger one greeting customers in the stores. The “vagabond” ice cream cart delivers Sprinkles with charm; a vintage feel recalls endless summers and a breezy day at the beach.